Helping season launches get into their stride
One of the UK’s leading fashion groups approached Talking Ape with a view to re-energising their season launches to key account holders and distributors.There was a general feeling that the presentations at seasonal launches could have more impact, more cohesion and be better at landing critical messages. Our workshop focuses on understanding the human brain and the “threat” and “reward states.” The group designed a season launch that engaged, inspired and drove buyers into action.
The sessions that we designed for the brands proved to be a huge success. The brands felt they had given their best, the overall feedback was more professional and it led to an increase in sales. We were soon approached by other brands within their division.
“The guys and myself found the session fun, practical and value adding – so thanks again.”
“It was a really fantastic session and everyone got so much out of it. The feedback from the team has been overwhelmingly positive and I can already see such a change in their attitudes and confidence levels following your help today – everyone seems so much happier, calmer and more prepared at what is typically a very stressful time so I cant thank you enough.”
Claire Worth Marketing Executive
“I wanted to thank you so much for yesterday. It was a fabulous training course and the standard of training was excellent. I have already had an email from a colleaugue saying it was the best and most enjoyable course he has ever been on!”
Lesley Wilcox FRN