Helping season launches get into their stride
One of the UK’s leading fashion groups approached Talking Ape with a view to re-energising their season launches to key account holders and distributors.
There was a general feeling that the presentations at seasonal launches could have more impact, more cohesion and be better at landing critical messages. Our workshop focuses on understanding the human brain and the “threat” and “reward states.” The group designed a season launch that engaged, inspired and drove buyers into action.
The sessions that we designed for the brands proved to be a huge success. The brands felt they had given their best, the overall feedback was more professional and it led to an increase in sales. We were soon approached by other brands within their division.
“The guys and myself found the session fun, practical and value adding – so thanks again.”